Privacy policy
1. INTRODUCTION
Welcome to Safest Way! We prioritize your privacy and are dedicated to safeguarding your personal data. This notice outlines how we manage your information and your rights concerning data protection. Should you have any queries, please contact us at contact-us[at]safestway.co.uk.
2. DATA CONTROLLER
Safest Way is responsible for your personal data. For any inquiries related to this privacy notice or your data rights, please contact our Data Privacy Manager, Alesja Gilvear, at the details provided below:
Contact Details:
Email: contact-us[a]safestway.co.uk
Address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK
2.1.DATA PROTECTION OFFICER
Our Data Privacy Manager ensures compliance and addresses any questions regarding data protection. Contact them directly via the email provided above.
3. WHAT INFORMATION DO WE COLLECT AND WHY?
We limit the data we collect to what's necessary for enhancing your experience:
Registration Info: Your name and email when you sign up.
App Interaction Data: Anonymized data on app usage.
Location: Safest Way prioritizes your privacy by not storing your location data or your recent search results on our servers. All such information is stored locally on your device only. This practice ensures that your personal navigation history remains private and under your control.
4. USING YOUR INFORMATION
We process your data to:
Enhance app functionality and user experience.
Manage your account and verify your identity.
Develop new features and improve existing ones.
5. THIRD PARTY SHARING
We collaborate with third parties like OpenStreet and Mapbox to improve your navigation experience and with analytics providers like Google Firebase to analyze app usage. All data shared is anonymized to protect your privacy.
6. LEGAL BASIS FOR PROCESSING
We process your personal data based on:
Legitimate business interests.
Compliance with our contractual obligations.
Legal requirements.
7. YOUR RIGHTS
You have the right to access, correct, or delete your personal data. Requests can be made by logging into your account or contacting us at contact-us[at]safestway.co.uk. You can also object to processing or request data portability.
8. DATA RETENTION
We store your personal information for as long as necessary to provide our service and products. You have the right to request we delete your personal data if you believe that we no longer need it for the purposes for which it was provided, you wish to withdraw your consent (and we have no other lawful basis to use the data), or we are not using your information in a lawful matter.
You can request your personal information to be delete by emailing us at contact-us[at]safestway.co.uk or you can delete your account in the application Account Management page.
9. DATA ACCURACY AND LIMITATIONS
Source of Data: The streetlighting and CCTV data utilized in Safest Way are sourced from various London Borough councils. While we strive to verify and maintain the accuracy of this data, Safest Way is not responsible for its completeness or precision. Similarly, the crime data employed in our safety algorithm is obtained from the publicly accessible database at https://data.police.uk/data/. This data may not always reflect the most current or precise information available.
Disclaimer: We make reasonable efforts to ensure the accuracy of the data used in our app; however, we cannot guarantee that all data is error-free. Users are encouraged to exercise their discretion and consider the potential limitations of the data provided. Safest Way does not assume liability for any inaccuracies or discrepancies in the data provided by external sources.
10. CHANGES TO THIS POLICY
We may update this policy periodically. All changes will be posted on our app, and we encourage you to review our privacy notice regularly.
11. SECURITY MEASURES
We take the security of your data seriously and implement measures like encryption and firewalls. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your data sent to our app.
12. HOW TO COMPLAIN
If you have concerns about our data practices, please contact us first. If you are unsatisfied with our response, you may contact the Information Commissioner’s Office (ICO) for further assistance.
ICO Contact Details:
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
This privacy notice is effective from July 21, 2024.
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